Ninja App Redeign

With 1M+ active users and a 30-minute delivery promise, Ninja needed a fresh approach to stay ahead in the competitive GCC grocery market. Here's how we reimagined their app experience through research and data-driven design to enhance the digital grocery shopping journey.

Headquarters

Riyadh, Saudi Arabia

Founded

2022

Key Challenges

Shopping wasn’t as smooth as it should be. Payment options were limited, forcing users to rely only on cards, which wasn’t always convenient. Finding products was frustrating without search suggestions or alternatives for out-of-stock items. Product details were often lacking, with vague descriptions and no reviews to help with decisions. Once an order was placed, there was no way to edit it—users had to cancel and start over for even small changes. Tracking deliveries was also a challenge, with no real-time updates or an easy way to reach the delivery person.

Strategic Solutions

To fix this, more payment options were added, including cash on delivery and digital wallets, with the ability to save payment methods for faster checkout. Searching became easier with predictive search, filters, and recommendations for out-of-stock items. Product descriptions got clearer, and verified customer reviews helped users make informed choices. A 15-minute window allowed for quick order edits, so small mistakes didn’t mean starting over. Delivery was also improved with real-time tracking, better route optimization, and direct communication with delivery personnel for a smoother experience.

Trusted by Professionals

I had the pleasure of collaborating with Bossy Al-Saifi during our case study redesign of the Ninja Grocery application. Throughout the project, she consistently demonstrated professionalism. She never missed a deadline and always delivered high-quality work on time, which our project moving forward smoothly.
Ghada Kandil
Founder @Fikrbayan
Bravo, Bossy! The first thing I liked is that you actually did your research, checked out the competitors. Without asking too much. I really loved how quickly you understood the requirements. I really appreciated that you stuck to the deadline. And your work—mashallah—is amazing!
Sawsan Dader
Senior UX Designer
Bossy is a fast learner with a natural talent for design. She takes feedback well, puts in the work, and always delivers thoughtful, user-friendly designs. She’s detail-oriented, creative, and always looking to improve. Any team would be lucky to have her.
Muhammad Al-Saifi
Founder @Xuga
Bossy is a fast learner with a natural talent for design. She takes feedback well, puts in the work, and always delivers thoughtful, user-friendly designs. She’s detail-oriented, creative, and always looking to improve. Any team would be lucky to have her.
Hussein Adell
UIUX Designer
Honestly, you’re so dedicated to your work, and at the same time, you’re super helpful to anyone who needs an explanation or clarification you never hold back. And on top of that, mashallah, you’re incredibly talented! I got to see part of your wireframe and some of the UI designs for the project, and they’re just amazing!
Abeer Aburaik
Cradis