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With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Pink Flower
Pink Flower

Headquarters

Headquarters

Berlin

Berlin

Founded

Founded

2010

2010

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Trusted by Professionals

Trusted by Professionals

  • I had the pleasure of collaborating with Bossy Al-Saifi during our case study redesign of the Ninja Grocery application. Throughout the project, she consistently demonstrated professionalism. She never missed a deadline and always delivered high-quality work on time, which our project moving forward smoothly.

    Ghada Kandil

    Founder @Fikrbayan

  • Bravo, Bossy! The first thing I liked is that you actually did your research, checked out the competitors. Without asking too much. I really loved how quickly you understood the requirements. I really appreciated that you stuck to the deadline. And your work—mashallah—is amazing!

    Sawsan Dader

    Senior UX Designer

  • Bossy is a fast learner with a natural talent for design. She takes feedback well, puts in the work, and always delivers thoughtful, user-friendly designs. She’s detail-oriented, creative, and always looking to improve. Any team would be lucky to have her.

    Muhammad Al-Saifi

    Founder @Xuga

  • Bossy is a fast learner with a natural talent for design. She takes feedback well, puts in the work, and always delivers thoughtful, user-friendly designs. She’s detail-oriented, creative, and always looking to improve. Any team would be lucky to have her.

    Hussein Adell

    UIUX Designer

  • Honestly, you’re so dedicated to your work, and at the same time, you’re super helpful to anyone who needs an explanation or clarification you never hold back. And on top of that, mashallah, you’re incredibly talented! I got to see part of your wireframe and some of the UI designs for the project, and they’re just amazing!

    Abeer Aburaik

    Cradis